Tuesday, July 29, 2008

Product reviews and how to use them

Most people when they look at reviews they take them to heart.  For food and and furniture that may be ok, but for tech and cars I’d use reviews as a template.    When I look at reviews I read what the reviewer has to say but then I also read the average user rating.  Reviewers only get to use a product a couple days so they don’t if it can handle the long run.  For instance a friend of mine bought a bluetooth headset and every magazine gives it a high rating, but if you read what average users say about it, their rating is much lower.    Using the main review as a template is a good way to see what the product has to offer and get a basic idea but reading the average user rating actually will give you a better idea if the quality of the item is good enough or not. 

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